92 condition pages built as their own brand — and the indexing failure we caught before it cost a quarter of visibility.
A renal sciences microsite built the same way — its own AI-readable brand with a smart search across symptoms, conditions, treatments, and procedures, paired with full-funnel Google and Meta campaigns across every key and niche procedure, local and international.
A department brand, not a hospital subsection.
A department-focused brand microsite
Built to stand apart as its own front door for the institute, not a buried subsection of the main hospital site.
AI-readable, smart-search-first
One smart search covering symptoms, conditions, treatments, and procedures — 30 Tier 1 and 62 Tier 2 condition pages plus a Conditions Library surfaced through it.
Built for SEO, AIO, and GEO together
Deep internal linking and a structure designed to perform across traditional search, AI Overviews, and generative engines alike.
Full-funnel, across every procedure that mattered — including the niche ones.
Full-funnel campaigns across Google & Meta
Covering every stage of planning and execution, for both key procedures and the niche ones that don't get attention elsewhere.
Expanded to international marketing
Reaching patients evaluating care from outside India, not just the local market.
Procedure-specific landing pages
Built as part of the campaign scope, not a single generic contact page carrying all the traffic.
Continuous pre-qualification testing
An ongoing programme improving how well a lead is qualified by procedure — tested and refined constantly.
Zero pages indexed — caught the week it happened, before the campaigns could rely on it.
After deployment, we flagged a critical issue immediately: the site was showing zero Google indexing. Catching it at launch, rather than months later, meant the fix happened before it cost the institute a quarter of invisible search presence — before any of the campaign or smart-search work could even matter.
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